The value of designer brand name shoes is based on the popularity of the name, which is often a reflection of both the quality and style of the shoe.
In addition, because brands such as Coach, Guess, and BCBG spend a great deal of money marketing their brands, consumers all over the world are familiar with them, and are willing to spend a premium when buying brand name shoes.
As a reseller, you can increase your profits by focusing on brand names, since their resale value is higher than for private labels, which is why Coach can charge as much as 10 times as an unknown brand can.
No comments:
Post a Comment