Make sure that you are buying the brands that your customers already like, which is allot easier than trying to convince them to try a new unknown designer. Simply ask your customers, or visit popular shoe shops to see which names are in demand.
Carry shoes at different price points, this way you can capture sales from people at all different budget levels.
I strongly believe this to be true, and crucial for the success of your shoe business. People prefer brand names, and are willing to spend more on them. I have heard from closeout footwear buyers from Nigeria to South Africa, from Mexico to Trinidad, and they like designers such as Coach, Nine West, Calvin Klein, and Guess.
While the exact brand preference will change, they do want the popular fashionable names.
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